Example personas:

Persona templates by:

Recommended readings

Cooper, A., Reimann, R., & Cronin, D. (2007). Modeling Users: Personas and Goals. In: About Face 3: The Essentials of Interaction Design (3rd ed.) (pp. 75–108). Indianapolis, IN: Wiley Publishing, Inc.

Nielsen, L. (2013). Personas. In: M. Soegaard, & D. Rikke Friis (eds.), The Encyclopedia of Human-Computer Interaction (2nd ed.). Aarhus, Denmark: The Interaction Design Foundation. Retrieved from

Lindström, M. (2011). Making customer groups real – using Personas. Retrieved from

O’Connor, K. (2011). Personas: The Foundation of a Great User Experience. Retrieved from

Goodwin, K. (2001). Perfecting your personas. Retrieved from

Freydenson, E. (2002). Bringing Your Personas to Life in Real Life. Retrieved from


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